Getting People to Your Website Isn’t Your Problem

By Zach Waldman | Marketing for Magicians

Jun 23

Many magicians think they need more visitors to their websites, but the truth is they actually have a conversion problem.

For example, if you have 10,000 people visit your website and you make $8,000 that month, each visitor is only worth 80 cents!

You have to do one of two things, and most magicians I know need to do both.

First, you have to increase the value of each visitor by charging more for your shows. If you don’t provide more value when doing this, you’ll just end up converting so few people into customers that your problem won’t be solved.

Second, you have to increase your conversions.

Here’s the formula to calculate the value of a website visitor:

New revenue generated / Number of website visitors = Value of each visitor

This is crucial if you advertise using google adwords and are spending $5.00 a click while each visitor is only worth a $1.00. You’re losing money if this is you.

You must make sure your site converts and that you’re making more money than you’re spending to get visitors to the site.

The absolute best conversion based WordPress themes I’ve ever used (and I’ve tried a ton of them), are by Thrive Themes.

You can see them in action here – Thrive Themes

It’s exactly what I use for my business and has been essential to my success.

If you have any questions, leave a comment and I’ll help you out.

About the Author

Zach Waldman is a professional comedian and magician based out of Los Angeles, CA. He's a regular performer at The Magic Castle in Hollywood, CA. Zach is available for private parties and corporate events. To learn more, visit